Sarita handa

💰 Case Study: Scaling New Customer Acquisition & ROAS

🎯 Problem Statement
The challenge was to scale new customer acquisition while improving the Return on Ad Spend (ROAS) across platforms.

⚙️ Solution

🎬 1. Full-Funnel Strategy Development
Created a complete funnel approach focusing on new customer acquisition through tailored video content — including:
• Customer problem statement videos
• Makeover & transformation videos
• Sale-focused promotional videos

📍 2. Refined Audience Targeting
Restricted targeting to specific HNI locations and premium phone models to ensure high-intent visibility and stronger conversion potential.

📹 3. Expanded to YouTube
Brought the brand on YouTube to scale top-of-funnel awareness and build a larger retargeting audience.

📈 Results

🚀 ROAS scaled from 2.5X → 5X
💸 40% higher return in the first end-of-season sale vs the previous one — achieved with ₹10 lakh lesser ad spend for Sarita Handa.
👥 30% month-on-month growth in new customer acquisition.

✅ Outcome:
A powerful mix of creative strategy, audience precision, and platform expansion that doubled ROAS and built a stronger customer pipeline.