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UPES Online
Performance Marketing
🎓 Case Study: Scaling Admissions Efficiency — 2025 Session
🎯 Problem Statement
The objective was to scale admissions efficiently by increasing enrolments, improving student LTV, and reducing overall customer acquisition cost (CAC).
⚙️ Solutions Implemented
📊 1. Optimized Media Mix
Identified the right media blend and built a targeted media plan emphasizing Google Search and Meta — channels proven to drive high-intent leads.
🔍 2. Restructured Campaign & Keyword Strategy
Overhauled the entire keyword architecture and campaign strategy for the 2025 admission session to improve efficiency and ad relevance.
📞 3. Counselling Quality Monitoring
Established regular counselling audits to ensure improved lead quality, faster response time, and actionable feedback loops between marketing and admissions.
🎁 4. Introduced Value-Based Offers
Launched exclusive scholarships for UPES alumni and EMI payment options to improve conversions and ease the admission decision process.
📈 Results (Session 2025 So Far)
🎓 40% increase in enrolments
💰 39% growth in Lifetime Value (LTV)
📉 23% drop in Customer Acquisition Cost (CAC)
✅ Outcome:
Through a sharper media strategy, better lead nurturing, and value-driven offers, the campaign achieved stronger enrolment growth at a lower acquisition cost — setting a new performance benchmark for the admissions team.
UPES Online is the digital learning vertical of UPES, aimed at empowering professionals looking to advance in their careers, students aspiring to upskill, and individuals striving to achieve personal goals. It offers a range of flexible, industry-relevant programs designed to equip learners with the skills needed to thrive in today's dynamic job market. UPES Online offers MBA, MCA, BBA, and BCA degrees, all enhanced with industry masterclasses and immersive experiences, maintaining the same level of academic rigor as traditional in-person programs. Additionally, the platform provides intensive 10-month Post Graduate Certificate Programs (PGCP) in fields such as Oil and Gas, Renewable Energy, and Industrial Safety.