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UPES
Performance Marketing
🎓 Case Study: Admissions 2024 — More Applications, Lower Costs
🧭 Problem Statement
Increase efficiency during the Admissions 2024 session — by generating more applications and enrolments while reducing cost per application and cost per enrolment.
⚙️ Solution
🔹 Restructured & optimized the entire keyword, ad, and campaign strategy.
🔹 Leveraged seasonal highs and lows to maximize visibility and ROI.
🔹 Ensured a data-driven performance approach for smarter budget allocation.
📊 Results
💰 ₹4.77 Cr lesser spends
📈 11% growth in applications
🎯 35% reduction in cost per application
🚀 87% growth in lead-to-application ratio
🎓 28% growth in net enrolments
💡 44% drop in cost per net application
✅ Outcome:
Smarter campaign structuring + seasonal optimization =
Lower costs, higher conversions, and stronger enrolment performance.
The University of Petroleum and Energy Studies (UPES), established in 2003 in Dehradun, Uttarakhand, is a top-ranked, UGC-recognized private university known for its specialized focus on energy and core sectors. UPES offers over 80 industry-aligned undergraduate, postgraduate, and doctoral programs across diverse fields including petroleum, energy, infrastructure, transportation, IT, design, law, and business through its seven schools. The university is recognized for its strong academic reputation, evidenced by rankings such as QS World University Ranking (901-950 globally) and NIRF rankings (top 50 in university, engineering, and management categories). Accredited with an ‘A’ grade by NAAC and holding multiple industry accreditations, UPES boasts a high placement record, with 100% placements over five years and faculty among the world’s top researchers. Its innovative curriculum integrates practical exposure like internships and skill competitions, preparing students as industry-ready professionals committed to contributing to nation-building.