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Couti Real estate
Performance Marketing
🚀 Case Study: Boosting Lead Quality & Conversions
🎯 The Challenge
We needed to generate quality leads with higher purchase intent — but most incoming leads were low-intent and difficult to convert.
💡 Our Solution
🔗 1. Switched from Meta Lead Forms to Landing Pages
We replaced instant forms with high-converting landing pages to capture more qualified and engaged leads.
📍 2. Focused Only on Top-Performing Locations
By restricting campaigns to high-performing regions, we reduced ad waste and improved lead relevance.
📞 3. Real-Time Sales Coordination
We tracked lead-to-call time daily and shared real-time reports with the sales team — ensuring every hot lead got quick attention.
📈 The Results
🔥 +100% Growth in Quality Leads
Quality lead share jumped from 15% → 30% since June.
💬 Response Rate Tripled
The response ratio improved from 10% → 29%.
🏆 Conversions Delivered
5 successful closures (and counting!) from the improved funnel.
✅ Impact Summary
Better targeting.
Faster follow-up.
Higher conversions.
That’s what performance marketing should do.
Couti Real Estate is a professional property service dedicated to helping clients buy or sell real estate across Mexico's most sought-after coastal areas. The business specializes in guiding both remote and local buyers through the entire property transaction process, ensuring a smooth and enjoyable experience from initial interest to final paperwork