● Performance × Social × Influence

Marketing that finds the algorithm and the rhythm.

A full-funnel growth partner built by two specialists — one scaling paid performance, one building cultural reach — so every rupee compounds into pipeline, not just impressions.

See Our Results
23+
Years combined experience
5x
Average client ROAS
10M+
Organic reach delivered
Full
Funnel
Growth
5x
Avg. ROAS Scaled
300+
Influencers Managed / Month
-26%
CAC Reduction
Where We've Delivered

Industries That We Have Worked For.

🎓EdTech & Higher Education
🛍️D2C & E-commerce
🏥Healthcare
🛋️Luxury Home Decor
🏢Real Estate
🚗Mobility & Travel
🍪FMCG
👓Eyewear & Retail
Brand Portfolio

Brands our founders have already worked with.

Two decades of client relationships across social, influencer and performance marketing — long before Algorhythmic Advertising existed.

International Brands
Fossil
Seagate
Febreze, powered by Pureflow
Highflow
TENSnet.com
Wego
The Body Shop
Couti Real Estate
Fossil
Seagate
Febreze, powered by Pureflow
Highflow
TENSnet.com
Wego
The Body Shop
Couti Real Estate
Domestic Brands
Himalaya
Britannia
Bajaj Allianz
Kurl-on
ITC Infotech
Wipro
Practo
Rapido
Lenskart
Sarita Handa
Traya
iD Fresh
Smokey Cocktail
Sterling Holidays
UPES Online
Himalaya
Britannia
Bajaj Allianz
Kurl-on
ITC Infotech
Wipro
Practo
Rapido
Lenskart
Sarita Handa
Traya
iD Fresh
Smokey Cocktail
Sterling Holidays
UPES Online
Why Algorhythmic
🧠

Specialist-led, not generalist-run

Performance and social are owned by two dedicated experts — not one generalist juggling both badly.

📊

Numbers over noise

We report ROAS, CAC and pipeline — not impressions and likes dressed up as success.

🔗

Full-funnel by design

Paid, organic and influencer are planned together, so every channel reinforces the others instead of competing for budget.

Category range

EdTech, D2C, healthcare, luxury retail, real estate, mobility, travel and FMCG — we've already scaled your category.

🤝

Direct founder access

You talk to Simranjeet or Anwesha directly — not an account manager relaying messages from an anonymous team.

🎬

Creator network, ready to deploy

Existing relationships across 300+ CAT A/B/C influencers mean faster launches and better negotiated rates.

What We Do

Three engines. One growth machine.

We don't hand you off to a generic team. Every account is run hands-on by the co-founder who lives and breathes that channel.

🎯

Performance Marketing

Full-funnel paid media engineered for ROAS and CAC, not vanity clicks — media planning, audience modeling, CRO, and relentless A/B testing.

Google Ads Meta Ads Bing Ads Amazon Ads Shopify
Led by Simranjeet Singh
📱

Social Media Marketing

End-to-end organic strategy, content and community — from platform algorithm mastery to ORM — built to turn followers into a real audience.

Instagram YouTube Content Strategy ORM Analytics
Led by Anwesha Dutta

Influencer Marketing

Vetted creator partnerships across CAT A/B/C tiers, negotiated and managed at scale, with strict ROI and conversion tracking on every collab.

Creator Sourcing Campaign Ops UGC Regional Scaling ROI Tracking
Led by Anwesha Dutta
Proven Track Record

Numbers our founders have already delivered.

Before Algorhythmic Advertising existed, Simranjeet and Anwesha were already producing these numbers inside brands you know.

57%
YoY enrollment growth at 5x ROAS
10M+
Organic reach generated (single brand)
300+
Influencers coordinated monthly
23+
Years combined marketing experience
Sarita Handa (Luxury D2C) Performance
2.5x → 5xMonthly ROAS scaled
+40%EOSS return YoY

Full-funnel strategy built around high-net-worth acquisition, cutting ad spend by ₹10L while beating prior-year sale performance.

Led by Simranjeet Singh
UPES / UPES Online (EdTech) Performance
57%YoY enrollment growth
-26%Customer acquisition cost

Scaled enrollments at 5x ROAS while simultaneously cutting CAC — plus 25% admissions growth on a reduced budget.

Led by Simranjeet Singh
Traya.Health Social & Influencer
+53%Followers (300K → 460K)
200K → 10MInstagram reach
1.2% → 7%Engagement rate
₹0.1Cost per view (CPV)

Grew reach 50x in 11 months while lifting engagement nearly 6x, running 300+ influencers/month on a ₹1.4Cr budget at a best-in-class ₹0.1 CPV.

Led by Anwesha Dutta
Traya.Women Social & Influencer
+250%Followers (40K → 140K)
100K → 13MInstagram reach
0.8% → 7.5%Engagement rate

Led the regional organic scaling campaign, taking reach from 100K to 13M in 11 months through ORB campaigns, UGC and customer advocacy programs.

Led by Anwesha Dutta
Lenskart & Subsidiaries Social & Influencer
990K → 1.3MInstagram followers (7 mo)
3xStore footfall via regional influencers

Produced social-first launch campaigns and celebrity collaborations for one of India's largest eyewear brands.

Led by Anwesha Dutta
Practo (Healthcare) Social
+78%Instagram follower growth (9K → 16K)
-100%ORM resolution TAT (48hrs→24hrs)

Drove 34% engagement growth over 17 months with organic campaigns like #HealthHerOut and #WarriorMoms, while halving reputation-management response time.

Led by Anwesha Dutta
Rapido (Mobility) Social & Influencer
1.5xEngagement lift from first TVC campaign
1,00,000App installs driven in a month

Scaled followers 58% and engagement 42% over 14 months while running 300+ CAT A/B/C influencers monthly as Social Media Marketing Lead.

Led by Anwesha Dutta
Wego (Travel) Social & Influencer
+125%Instagram follower growth (17 mo)
100% OrganicYouTube channel growth (0 → 3,000 subs)

Built a travel-influencer network from scratch and launched a branded YouTube travel series, growing overall engagement 51%.

Led by Anwesha Dutta
The Founders

Two specialists. Zero generalist guesswork.

Algorhythmic Advertising was built on a simple idea: performance media and social/influencer marketing are different crafts. So we split the work between two people who've each spent over a decade mastering one side of it.

SS
Simranjeet Singh
Co-Founder · Performance Marketing
10+ years overall · 6+ years in performance media

Simranjeet leads performance marketing at Algorhythmic Advertising — Google, Meta, Bing, Amazon, Shopify — across EdTech, D2C, healthcare, real estate and luxury retail. Previously Senior Manager, Performance Marketing at Mobikasa India; scaled UPES Online enrollments 57% YoY at 5x ROAS and 26% lower CAC at GUS Global Services, and took Sarita Handa's ROAS from 2.5x to 5x. Started his career inside Google's own Ads program.

Key Achievements

  • 57% YoY enrollment growth at 5x ROAS — UPES Online
  • 26% lower customer acquisition cost — GUS Global Services
  • 2.5x → 5x monthly ROAS scaled — Sarita Handa
  • 40% higher EOSS returns at ₹10L lower ad spend — Sarita Handa

Certifications

Advanced Google Analytics Google Search/Display/Shopping/Video Google Tag Manager CRO (IIDE)
AD
Anwesha Dutta
Co-Founder · Social, Content & Influencer Marketing
13 years in social media & influencer marketing

Anwesha leads social, content and influencer marketing at Algorhythmic Advertising. Previously Social Media Head at Traya, running organic strategy across six brands and 300+ influencers a month on a ₹1.4Cr budget. Earlier led social for Lenskart, Practo, Rapido and Wego, plus agency-side work at Wunderman Thompson on Britannia. Campaigns have driven Instagram reach into the tens of millions and won CMO Asia and Global Marketing Excellence Awards.

Key Achievements

  • 200K → 10M Instagram reach — Traya.Health
  • 100K → 13M Instagram reach — Traya.Women
  • ₹0.1 CPV achieved on influencer campaigns — Traya
  • 990K → 1.3M followers in 7 months — Lenskart
  • 3x store footfall growth via regional influencer activations — Lenskart
  • +125% follower growth in 17 months — Wego
  • 1,00,000 app installs from one campaign — Rapido
  • +78% follower growth, ORM response time halved — Practo

Recognition

CMO Asia Award 2016 Global Marketing Excellence Award 2016 (×2)
How We Work

From audit to scaled growth.

A simple, transparent process — no black boxes, no vanity dashboards.

01

Free Growth Audit

We review your current channels, spend and content to find the fastest wins — free, no obligation.

02

Strategy & Roadmap

A tailored performance + social + influencer plan mapped to your budget, funnel and business goals.

03

Hands-On Execution

Founders themselves run your account — no junior hand-offs — with weekly reporting and QA.

04

Scale & Optimize

Continuous A/B testing, budget reallocation and creative iteration to compound results month over month.

Request Your Free Audit

Simranjeet or Anwesha will personally review your channels and reply within 24 hours with concrete opportunities — no generic pitch decks.

  • Free review of your current channels & spend
  • Tailored performance + social + influencer roadmap
  • No obligation — just a straight, honest read

Takes less than 60 seconds to fill out.

💬
Thanks! We'll be in touch within 24 hours.